How to Grow a Bestselling Substack with Mike Sowden of "Everything is Amazing"

+ Using self-deprecating humor to foster connection with readers

Hello, Protagonists!

My guest today on CREATIVE. INSPIRED. HAPPY is Mike Sowden, the author behind the hugely popular Substack, “Everything is Amazing.” He is also a former archaeologist and travel writer, and one of the humblest writers I know. (Don't be fooled when he starts out the interview by telling you he has no idea what he's doing.)

Today, we talk about:

  • What is Substack, and is it too late to get started there?

  • How Mike found his writing voice, a unique blend of scientific explanation and approachable humor

  • The joy of trying things even when you're not an expert on the topic

  • Growth on Substack - what works and what doesn't?

  • The concept of writing seasons (a.k.a. finding a publishing cadence that doesn't kill you)

  • What we can learn from Liz Gilbert's multimedia approach to writing,

and so much more.

🎥 Video version:

  • You can watch on our website, Substack app, or Youtube

  • Transcripts and captions are available for all video episodes. (There’s a button on the video that makes this easy for you).

🎧 Audio version:

» Past podcast episodes live HERE.

🎤 Got questions for future podcast guests?

I ask for podcast Qs on our community chat (available via web browser or Substack app.) Pop in every so often to check for open calls for questions for upcoming guests!


Want more of Mike?

Fill your life with more WOW at Everything is Amazing.